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Do you want to promote women leadership in Vietnam?

Do you want to tell the stories of purpose-driven leaders?

We are looking for an enthusiastic and professional Marketing and Events Manager with a strong emphasis on digital marketing. This is a unique opportunity to work directly with the founder of Lightpath Leadership, Irene Ohler, an influential voice in leadership development in Vietnam. 


Nature of employment: Full time (Monday to Friday)

Commencement date: ASAP

Job location: District 1, HCMC

Remuneration: Competitive

Application deadline: 5 March 2021

About Lightpath Leadership

Lightpath Leadership is a HCMC-based consultancy with the Vision to build an ecosystem of programs and events for women leadership in Vietnam and purpose-driven leaders globally using executive coaching and storytelling. 

Our Mission is to SPARK! leadership in individuals, and nurture and retain leadership talent for our clients’ organisations. We offer an ecosystem of leadership development services: women leadership programs, executive coaching, Storytelling Salons, workshops, Talks, the Book on Women Leaders in Vietnam, on-line programs. 

Our Values are the 5Cs: Contribution, Connection, Community, Creativity, and Commitment. 

We are part of LightPath Consulting Group, a company founded in 2017 in HCMC.

Role description

Our Marketing and Events Manager plays a vital role in implementing our vision through developing a cohesive digital marketing/communications strategy and plan, renovating digital assess (including website, FB pages, etc), and use a range of communication channels to engage our audience, illustrate expertise, and build the Brand as well as the online and offline community. 

The successful applicant will be proactive, organized, reliable, able to work flexibly to deliver on a wide range of different tasks and wants to grow with the company.   They will have excellent relationship management skills and will be comfortable engaging across cultures.


Key Responsibilities:

1. Marketing & Communication (60%), including:

  • Develop cohesive digital marketing/communications strategy and plan 2021-2022 in line with Lightpath Leadership’s Vision

  • Renovate and maintain digital assets

  • Use a range of communication channels – online and offline – to engage audience, illustrate expertise and build a community.

  • Identify new opportunities, and find creative and effective ways to connect with clients

  • Measure results of marketing efforts, both online as well as offline, systematically

  • Collect and tell the stories of impact of our services on social media and other appropriate channels


2. Administration (10%), including:

  • Help prepare slides and other client material 

  • Phone calls, writing emails, arranging appointments, calendar management

  • Occasional translation/interpretation English - Vietnamese & Vietnamese - English 

  • Set up and maintain internal document system 


3. Events management (30%), including:

  • Organise offline and online events, and in person programs to high standards

  • Liaise with clients, identify their needs and ensure client satisfaction

  • Liaise with suppliers and other contributors to events


Essential skills, experience and characteristics


  • Bachelor or higher qualification (preferably overseas) 

  • At least 5 years experience in marketing and events management role

  • Record of successful marketing initiatives


  • Full fluency in English & Vietnamese (written and spoken) - ability to translate and interpret with confidence 

  • Social media proficiency, WIX and Canva savvy

  • Deep digital proficiency – Microsoft Office, Google Suites 

  • Zoom savvy 

  • Knowledge management experience 


  • Proactive, innovate, and reliable 

  • Highly trustworthy and honest 

  • Accurate and well organized 

  • Flexible to deliver on a wide range of different tasks

  • Good relationship management skills 

How to apply

Please send your CV & covering letter to contact@lightpathgroup.com by Friday 5 March 2021.

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